Currently, I’m President and Chief Marketing Officer at KIWI Strategic ↗, a firm my mother Marian ↗ founded in 1994 and I now lead alongside her. We build strategy-led, revenue-driven brand transformations for Fortune 500 firms and local businesses alike.
I’m also the founder of Core to Community ↗, an Apple alumni network keeping that culture alive, and IBSIX ↗, an e-commerce brand for fellow Apple fanatics.
My superpower is asking questions, then listening. With that, all things are possible.
20+ years in brand strategy.
11 years at Apple.
From Fortune 500 to local business.
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23–Present
President & Chief Marketing Officer
KIWI Strategic
Strategy-led brand marketing firm delivering 30-Day Brand Transformations—for businesses with a strategy problem, not another marketing tactic.
Bottom Line → Master Strategy Plans for brands from Zacapa Rum to Centro Mater Foundation, built on Fortune 500 experience.
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23–Present
Founder
IBSIX | I Bleed in Six Colors
E-commerce brand for Apple enthusiasts—built from scratch using everything I learned in 11 years at Apple.
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12–23
Marketing Coordinator, Global Retail Marketing
Apple
11 years across sales and leadership roles, finishing as Marketing Coordinator for Global Retail Marketing—coordinating go-to-market campaigns across digital, social, and in-store channels for iPhone, iPad, Mac, and Apple Watch.
Bottom Line → Cohesive brand messaging and operational readiness across 500+ retail locations worldwide.
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07–17
Principal
KIWI Strategic
First chapter at the firm my mother Marian founded in 1994—learned strategy, positioning, and messaging working Fortune 500 and small-business budgets alike.
Bottom Line → Spectacular results without big budgets, because the strategy was right.
This & That.
A lifelong learner always falling down YouTube rabbit holes. Business and personal development books comprise the entirety of my reading list. Perfect Sunday trifecta: early yoga class, followed by cooking brunch for friends while we watch Formula 1. On occasion you’ll find me teaching Marketing and Branding principles to aspiring entrepreneurs at the Goodwill Microenterprise Institute.
Based in Fort Myers, but returning home to Miami sooner rather than later.
Lightning Round ⚡️
- 🌴 Miami born and raised.
- 👨🏼💻 Mac over iPhone.
- ☕ French press.
- 📰 News junkie.
- 🥄 The Matrix: “There is no spoon.”
- 🤖 Transformers and G.I. Joe were my childhood.
- 🎵 Biggie over Tupac.
- 📺 YouTube over every show.
- 🔌 Cable managing my desk is bliss.
- 🙏🏼 Grateful to all my teachers.
On Screen
Looking for a speaker—or a guest?
I talk the power of branding, marketing, and the impact of Apple culture principles on any business or organization—built on two decades in brand strategy and 11 years inside Apple. Available for keynotes, panels, workshops, and podcasts.
Email me to book a date.