I am President and Chief Marketing Officer at KIWI Strategic ↗, founded in 1994 by my mother Marian Iglesias ↗. We are a mother-son partnership renowned for transforming brands and business outcomes through divergent strategies that take into account our client’s intangible brand assets. We have served Fortune 500 firms and businesses of all sizes in multiple industries. KIWI stands for Knowledge, Insight, Wisdom, and Ingenuity—the four pillars of our brand building methodology.
I am also the founder of Core to Community ↗, an Apple alumni network that keeps us connected and the Apple culture alive. I also founded IBSIX ↗, an e-commerce brand for fellow Apple fanatics.
My superpower is being a good listener—in business and in my personal life.
20+ years in brand strategy.
11 years at Apple.
Serving Fortune 500 companies, nonprofits, professional firms, and businesses of all sizes in multiple industries.→ Reputation Highlights: Zacapa Rum, Bustelo, and JM Smucker.
-
23–Present
President & Chief Marketing Officer
KIWI Strategic
Strategy-led brand marketing firm delivering 30-Day Brand Transformations—for businesses with a strategy problem, not another marketing tactic.
Bottom Line → Master Strategy Plans for brands from Zacapa Rum to Centro Mater Foundation, built on Fortune 500 experience.
-
23–Present
Founder
IBSIX | I Bleed in Six Colors
E-commerce brand for Apple enthusiasts—inspired by the “Steves” and more than a decade submerged in Apple’s remarkable culture.
-
12–23
Marketing Coordinator, Global Retail Marketing
Apple
11 years across sales and leadership roles, finishing as Marketing Coordinator for Global Retail Marketing—coordinating go-to-market campaigns across digital, social, and in-store channels for iPhone, iPad, Mac, and Apple Watch.
Bottom Line → Cohesive brand messaging and operational readiness across 500+ retail locations worldwide.
-
07–17
Principal
KIWI Strategic
First chapter at the firm my mother founded in 1994—Branding 101, I learned strategy, positioning, and messaging working with brands like Bustelo, Mastercard, and Zacapa.
Bottom Line → Spectacular outcomes, the result of limited budgets driven by unlimited creativity.
This & That.
A lifelong learner often falling down YouTube rabbit holes. Avid reader—history, psychology, business, cooking, and everything in between. Perfect Sunday trifecta: early yoga class, followed by cooking brunch for friends while we watch Formula 1.
On occasion you’ll find me teaching Marketing and Branding principles to aspiring entrepreneurs at the Goodwill Microenterprise Institute.
Being an uncle is the best job title I’ve ever held.
Currently based in SWFL, planning to return home to Miami sooner than later.
Lightning Round ⚡️
- 🌴 Miami born and raised.
- 👨🏼💻 Mac over iPhone.
- ☕ French press.
- 📰 News junkie.
- 🥄 The Matrix: “There is no spoon.”
- 🤖 Transformers and G.I. Joe were my childhood.
- 🎵 Biggie over Tupac.
- 📺 YouTube over every show.
- 🔌 Cable managing my desk is bliss.
- 🙏🏼 Grateful to all my teachers.
On Screen
Looking for a speaker—or a guest?
I talk strategy, branding, and the impact Apple culture principles have on any organization or business—based on two decades in brand strategy and eleven years living in Apple’s remarkable ecosystem. I am available for speaking engagements, keynotes, panels, workshops, and podcasts.
Email me to book a date.